Nogizaka46, 2019

Nogizaka46 (乃木坂46) is a Japanese female idol group produced by Yasushi Akimoto, and it is billed as the "official rival" of the group AKB48.

Nogizaka46 was named after the place where the SME Nogizaka Building, which houses Sony Music Japan’s office, is located in. Their producer Yasushi Akimoto also said that the number "46" was chosen as a direct challenge to AKB48.


Nogizaka46 logo

Nogizaka46 Logo


The formation of Nogizaka46 was first announced on 29 June 2011, when it became the first group to be labelled as the "official rival" to the group AKB48. This is unlike other groups related to AKB48, like NMB48 and SKE48, because these groups are created as AKB48's sister groups. Even their name "Nogizaka46" also carries the meaning that "even with fewer members than AKB48, we won’t lose".

The final auditions for the group was held over the weekend of 20-21 August, where 56 finalist competed for the 36 available places. Overall, 38,934 people applied to join their auditions The list of the 36 selected members was announced on 22 August. In a surprise announcement, it was also announced that another 16 girls would be joining the group as a provisional “senbatsu” member

Zepp Live Dec 2012

Nogizaka46, Zepp Live December 2012

Nogizaka46 have their own variety show on television, and this show started airing on October 2, 2011. This variety show is entitled Nogizakatte, Doko? (乃木坂って、どこ?, Lit: Where is Nogizaka?), and is aired on the main television stations in the TX network, mainly TV Tokyo, TV Osaka, TV Aichi, TV Setouchi, TV Hokkaido, and TVQ Kyushu Hoso.


On June 25, 2012, Nogizaka46 took part in Yubi Matsuri, an idol festival produced by Sashihara Rino from AKB48 . The concert was held at Nippon Budokan before a crowd of 8,000 people and featured such girl groups as Idoling!!!, Shiritsu Ebisu Chūgaku, Super Girls, Tokyo Girls' Style, Passpo, Buono!, Momoiro Clover Z, and Watarirouka Hashiritai 7.

Nogizaka46's second single "Oide Shampoo", released in April 2012, received attention for its sexually suggestive dance moves. The music video was uploaded for public view on Youtube. During one part of the video, the girls lift their skirts over their faces. This received attention in the Japanese media, as some of the girls in the video were as young as in middle school.


Nogizaka46 Members
Nogizaka46 Kenkyuusei

Current Members

Former Members

Sister Groups



  1. [2012.02.22] Guru Guru Curtain (ぐるぐるカーテン?)
  2. [2012.05.02] Oide, Shampoo (おいでシャンプー?)
  3. [2012.08.22] Hashire! Bicycle (走れ! Bicycle?)
  4. [2012.12.19] Seifuku no Mannequin (制服のマネキン?)
  5. [2013.03.13] Kimi no Na wa Kibou (君の名は希望?)
  6. [2013.07.03] Girl's Rule (ガールズルール?)
  7. [2013.11.27] Barrette (バレッタ?)[note 1]
  8. [2014.04.02] Kizuitara Kataomoi (気づいたら片想い?)
  9. [2014.07.09] Natsu no Free & Easy (夏のFree&Easy?)
  10. [2014.10.08] Nandome no Aozora Ka? (何度目の青空か??)
  11. [2015.03.18] Inochi wa Utsukushii (命は美しい?)
  12. [2015.07.22] Taiyou Knock (太陽ノック?)


  1. [2015.01.07] Toumeinairo (透明な色?)

Singles Units





  • 16nin no Principal
  • 16nin no Principal II

See Also

Rival Groups

External Links


  1. Barrette is a type of hair accessory which was also a major plot item in the (Girl's Rule) PV.