Following the graduation of ace Hirate Yurina, on July 16, 2020, the captain of Keyakizaka46 (Sugai Yuuka) announced that Keyakizaka46 would undergo rebranding. They would release one final digital single and hold a last concert in October 2020.
On September 20, 2020, the twitter account UNI'S ON AIR (Keyakizaka46 + Hinatazaka46 Official News Account) tweeted the hashtag #櫻坂46 (Sakurazaka46) in combination with cherry blossom emojis. On the same day, a video advertisement was played on big screens on streets all over Tokyo, which read, "We will surpass Keyakizaka46. Sakurazaka46."
- [2020.12.09] Nobody's Fault